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Marketing with Email: Stay Out of the Trash
With the rise of search engine optimization and social media marketing, email newsletter marketing might seem like the fanny pack of inbound marketing strategies—outdated and unattractive.ImageImage:...
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How to Get Started with Opt-In Email Marketing
Even though some people might refer to it as the fanny pack of the online marketing world (I think it's more like the mini-van), Salesforce.com's recent acquisition of ExactTarget for $2.5 billion...
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Is Email Marketing Worth It?
You’ve undoubtedly heard by now that you should be building your authority as a company and promoting brand awareness. Guess what? Email marketing can be a great way to do both. In short, email...
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5 Steps to Engaging Email Newsletters
Does your company have an email newsletter? What’s your open rate? How are your click-throughs? Is it…working? If you don’t know the answers to those questions, we can help you out. If you’re looking...
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Does Traditional Marketing Work?
I work for an online marketing company, so I’m supposed to tell you that traditional marketing is a waste of money and doesn't yield good results, right? Well, it depends (sorry—that’s probably not the...
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5 Tips to Get Your Email Clicks
So you’ve purchased a fancy program that enables you to send hundreds or even thousands of emails to whatever addresses you collected via your fancy new “subscribe here” button on your really awesome...
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Increase Lead Conversions With Giveaways
Blue Corona is offering FREE website analyses! Could your website benefit from inbound marketing and SEO? Most likely! Blue Corona is a marketing analytics and optimization company that helps small...
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Everybody Hates Email—Unless You Do It Right
I love subscribing to emails but hate receiving them. When I see a subscribe box or pop-up while I’m reading content that I find compelling, I think “I don’t want to miss a thing from this site! I...
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The Top 100 Small Business Online Marketing Blog Posts in 2014
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer...
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