I love subscribing to emails but hate receiving them. When I see a subscribe box or pop-up while I’m reading content that I find compelling, I think “I don’t want to miss a thing from this site! I totally want to subscribe to their newsletter! It’ll change my life!” Three months later, as I ignore yet another email from said compelling website, I start thinking about unsubscribing.
Why do I want to unsubscribe? There are a few reasons: